Kittie Yiyi: Fashion Blogger slash Designer

March 26, 2019


Kittie Yiyi, the fashion blogger turned fashion designer, has made quite a name for herself in the fashion industry not only locally, but also internationally. Her fashion line, KITTIE YIYI, is quite a hit, as her latest collection was showcased solo in the Spring Summer 2019 Fashion Show in Kuala Lumpur in November 2018. Gushcloud Malaysia got the chance to interview this inspiring woman and we hope this article inspires the young designers out there!


We knew you have always wanted to be a fashion designer. Did anything influence this particular interest?
Maybe it’s in the genes. My aunt and mom used to teach me how to draw Barbie doll figures. Since then I started to draw dolls with different outfits.


You used to blog quite often but it’s been a while since your last post. Why is that?
I am focusing more into my career and Instagram now! :)



When did you decide that you want to put yourself online?
It was all fated. (laughs) My colleague and I were too bored in the office once. We both absolutely love to dress up, so she suggested we dress up and take OOTD pictures to upload into the blog. That's how I started to get noticed. :)


Did it come naturally to you, modelling and designing, or was it something you worked on overtime?
It's natural. I just managed to design and do postings as well with all my time :)


How do you maintain a fashion line and still manage to have time for yourself?
I would say when you are doing the things you like, you will have all the time for them.


We saw that your collection features mostly non-Asians. Do you mainly market internationally?
Yes, I market internationally. I choose models by the mood of the inspiration. There's usually no particular reason of using non-Asians.

What was the biggest rookie mistake you made when just starting out?
The biggest rookie mistake is that I didn’t have a proper business plan. Everything was so tough during the starting point. A proper plan is always important!


Do you have any hidden talents or hobbies?
I love all kind of sports. I was a runner during high school.



What inspires your collections? Do you make different collections for different age groups?

My life and personality constantly gives me inspiration for my collections. I make collections for all ages as long as they dare to experiment.


Where do you see yourself in five years?
I wish to have more than 40 stockists for my brand and most probably I will slow down and start to relax more. (laughs)


What's the one thing that people always misunderstand about you?
People think I'm a wild girl, but I actually go to church every weekend.


Do you consider yourself an influencer?
I don't call myself an influencer. I prefer to be known as a designer. If you are inspiring, you will automatically influence the people around you. That's how an influencer should be interpreted as in my opinion.


What would you consider your greatest accomplishment so far?

I just did a solo show recently, SS19 at Kuala Lumpur. The feeling is surreal!


Who influenced you into becoming the person you are today?
My parents! I want them to live better and be proud of me.


It’s a common misconception that most fashion designers themselves don’t enjoy dressing up but you do. Do you have any comments on this?

I think this depends on self-interest. There are designers who love to dress up. It's just a matter of whether they want to or not. I know it’s tiring sometimes to dress up when you have so much work to do.

There’s so much pressure for designers to outdo their collection season after season. What advice would you give to young designers just starting out and hoping to make it in the industry?
Be yourself and never lose yourself!


Kittie’s collection is going on strong and although Kittie is on a blog hiatus, there’s bound to be more creative collections coming out! Follow Kittie’s journey here and her collections here!


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