1st March - 17th May 2017
08 x Trailer Clips 08 x Clips
Toyota Indonesia Youtube Channel
Key Objective: Achieve an increase of 25,000 subscribers on Toyota Indonesia's Youtube channel
Key Goal: Reach an accumulated total of 1,600,000 views from the 8 Youtube clips
Strategy: Trailer clips uploaded on each YouTuber's channel will direct the viewer to the full clips hosted on Toyota Indonesia's own channel.